Recycled Materials and VR Utilization... Hanwha Construction "Model Houses Also ESG"

Residential Accommodation 'Porena Cheonan Asan Station'

CG-produced Hanwha Forena Cheonan Asan Station VR Unit Screen

Hanwha Construction announced on the 18th that it has introduced eco-friendly materials and advanced technologies to the sales promotion center of the residential lodging facility 'Forena Cheonan Asan Station,' located in Cheonan Asan, Chungnam.

Typically, sales promotion centers or model houses are built as temporary structures and inevitably demolished after sales, generating a large amount of construction waste in the process. To minimize construction waste, Hanwha Construction utilized materials that are recyclable or easy to remake into new products for finishing works such as tiles and floor carpets. Additionally, eco-friendly materials such as paper wallpaper made primarily from green tea and mugwort, and clay panels were applied.

The use of attached signage, which often decorates sales promotion centers lavishly but produces significant waste, was minimized. Instead, digital signage such as beam projectors, media panels, and DID monitors, which can be reused even after sales end, were actively utilized. This approach not only reduced waste generation but also attracted visitors' interest and effectively delivered information quickly and easily.

Hanwha Forena Cheonan Asan Station Sales Promotion Center

Another feature of the Hanwha Forena Cheonan Asan Station model house is the active incorporation of metaverse elements that provide realistic virtual experiences.

In conventional model houses, VR screens are provided by filming actual constructed units, and unbuilt units and community facilities are typically displayed as scale models. Hanwha Construction replaced scale models of unbuilt units and community facilities with computer-generated VR screens, which were posted on touch monitors at the sales promotion center and on the sales website.

This method fundamentally eliminated waste generated from dismantling scale models, allowing visitors to directly touch the monitors to move to desired spaces and experience the areas realistically. Notably, VR was applied not only to units but also to community facilities, expanding the range of experiences, and an environment was established where users can freely access it anywhere using mobile phones and other devices.

Yoon Yong-sang, Head of the Architecture Business Division at Hanwha Construction, said, "We gave considerable thought to the inevitably demolished sales promotion centers and sought ways to contribute to environmental protection. Going forward, we will continue to practice ESG (Environmental, Social, and Governance) management in temporary facilities such as model houses and in areas that might easily be overlooked."

Meanwhile, Hanwha Construction began sales in early April for the Hanwha Forena Cheonan Asan Station residential lodging facility, which will be built up to 70 floors high right in front of Cheonan Asan Station (KTX·SRT) and Asan Station (Line 1).

This content was produced with the assistance of AI translation services.