Abko Prepares for COVID Endemic... "Leaping to a Comprehensive PC Brand with New Product Launch"

[Asia Economy Reporter Jang Hyowon] ABKO, a new life platform specialist company centered on gaming gear, announced on the 18th that it has completed internal restructuring in preparation for the post-COVID-19 era reopening (economic resumption). The company aims to make a full-fledged leap forward based on its overwhelming domestic market share.

ABKO, which holds a dominant market position in the domestic gaming gear industry, has an 80% market share in PC bangs. Over the past two years since COVID-19, the company suffered significant damage due to operating hour restrictions in its main sales channel, the PC bang sector. The surge in cryptocurrency mining and the resulting skyrocketing prices of graphics cards also negatively impacted the industry.

An ABKO official stated, "Last year, with the PC bang market?the main sales channel?being stagnant, we had no choice but to focus on strengthening our fundamentals rather than external growth. We concentrated on reorganizing the business according to our long-term growth strategy and focused on recovering accounts receivable that inevitably increased during the expansion of new businesses."

He added, "Since most financial burdens have been resolved, if the business environment normalizes as expected, this year will be the first year of our leap forward."

Within the industry, expectations for business improvement have risen as social distancing measures were fully lifted from the 18th. ABKO’s business environment is also expected to improve as restrictions related to PC bangs are lifted after 2 years and 1 month. The gradual price reduction of graphics cards and the normalization of the situation starting this year are also positive factors.

PC bang gaming gear products are expected to generate not only new demand but also replacement demand deferred over the past two years. ABKO has completed restructuring across all departments including production, logistics, sales, marketing, and A/S (after-sales service). In particular, the company recently opened an integrated A/S center in Yongsan, Seoul, and expanded its logistics center in Gimpo, the largest in the industry, enabling rapid response to demand.

This year, ABKO aims to advance into new business areas including ▲gaming monitors ▲gaming laptops ▲PC storage devices (HDD, SSD), aspiring to become a comprehensive brand that encompasses the entire PC ecosystem. Reflecting the demands of PC bang business owners and home gaming consumers, the company plans to launch a total of about 280 new gaming gear products and strengthen its position in the e-sports market through differentiated strategies such as collaborative product planning with major global game companies.

A company representative said, "In addition to reopening, domestic and international conditions are improving, including the high growth of the e-sports market and increased PC replacement demand due to the decline in graphics card (GPU) prices. As the leading gaming gear company in Korea, we will further strengthen our status in the global market."

This content was produced with the assistance of AI translation services.