Ballan "Half of Luxury Customers Use 'Fast Delivery'"

[Asia Economy Reporter Koo Eun-mo] It has been revealed that luxury customers also prefer fast delivery.

Luxury commerce platform Ballan announced on the 18th that, according to user analysis, 50% of all transactions were made through the fast delivery service 'Ballan Express.'

Ballan Express is a service that combines the existing same-day delivery service 'Today Arrival' with 'Today Departure,' which ships on the same day. ▲Today Arrival allows customers residing in Seoul to receive delivery on the same day if they order before 1 PM, and ▲Today Departure ensures that orders placed by 5 PM, regardless of region, are handed over to the courier on the same day.

In a service satisfaction survey, 7 out of 10 customers responded that 'the availability of same-day delivery influenced their purchase decision.' Since the launch of Ballan Express, the actual usage rate of same-day delivery and shipping has increased by 40%.

Usage rates by age group were 20s (34%), 30s (33%), 40s (23%), and 50s (7%), with the 20s and 30s generations, who are familiar with online shopping and fast delivery, showing higher usage. Regarding price ranges, ▲products under 1 million KRW accounted for 87% of all transactions, ▲products between 1 million and 5 million KRW accounted for 12%, and ▲products over 5 million KRW accounted for 1%.

The category most purchased through Ballan Express was sneakers, accounting for 18% of all transactions. Additionally, practical and highly usable items such as sweatshirts, wallets, and mufflers were actively purchased.

Since customer satisfaction with fast delivery is high, Ballan plans to gradually expand the range of products and delivery areas covered by Ballan Express. In the future, premium delivery services for ultra-high-end products, such as designated delivery dates and selecting dedicated couriers, will be introduced to expand customized delivery services for customers.

This content was produced with the assistance of AI translation services.