Nongshim launches 'Welch's Zero'... "Targeting the zero-calorie soda market"

[Asia Economy Reporter Eunmo Koo] Nongshim is joining the recent "zero-calorie trend" sweeping the beverage market.

On the 18th, Nongshim announced the launch of 'Welch's Zero Grape Flavor' and 'Welch's Zero Orange Flavor.'

Nongshim's launch of Welch's Zero comes as the zero-calorie carbonated beverage market is rapidly expanding, while the market for fruit juice-containing carbonated drinks remains relatively small. The zero-calorie carbonated beverage market has grown about fivefold in two years, from around 40 billion KRW in 2019 to 200 billion KRW last year, driven by a lifestyle trend focused on health, with most of the market dominated by cola and cider.

In response, Nongshim plans to target the market with Welch's uniquely differentiated flavors. A Nongshim official said, "We will provide consumers who prefer zero-calorie carbonated beverages with new options beyond cola and cider," adding, "We aim to grow it into a representative brand of zero-calorie drinks."

Welch's is a global grape juice brand boasting over 150 years of history. Nongshim has officially imported and sold Welch's products domestically since 1995.

This content was produced with the assistance of AI translation services.