Studio Tomboy Launches 'Tomboy Sports Club'

[Asia Economy Reporter Koo Eun-mo] Studio Tomboy, a fashion brand operated by Shinsegae International, announced on the 18th the launch of its casual activewear line, Tomboy Sports Club. This is the first time Studio Tomboy has introduced a sports line.

Targeting women in their 20s and 30s who value style, practicality, and photo-worthy looks, Studio Tomboy developed the sports line using comfortable materials that do not restrict movement and high-sensitivity designs. Breaking away from the monotonous styles of existing golf and tennis wear, the brand presents products featuring Studio Tomboy's unique sensibility, timeless fits, and bright colors that look radiant and beautiful in photos.

The collection includes over 20 items such as all-weather windbreakers, boxy-fit polo shirts and t-shirts, trendy cropped tops for this season, jersey material dresses, sun caps, and ball bags.

The key product, a green collar dress, features Studio Tomboy’s signature dress design. Made from soft and highly stretchable jersey fabric, it offers comfortable wear and freedom of movement. The vibrant green color is designed to stand out even on the tennis court. It also includes a detachable waist belt, allowing for adjustable styling according to personal preference.

To celebrate the launch of Tomboy Sports Club, Studio Tomboy is offering a 10% double coupon benefit on purchases of sports line products at Shinsegae International’s own online mall S.I.VILLAGE and major stores nationwide until the 24th of this month.

A Studio Tomboy representative said, “The culture of exercise certification photos that showcase a healthy and sociable image while flaunting fashion sense is expanding from golf to tennis, bowling, and table tennis. Through the Tomboy Sports line, we plan to add various products tailored to the lifestyles and tastes of the 20s and 30s generation.”

This content was produced with the assistance of AI translation services.