Gmarket·Auction, the prodigy of business 'LG Electronics Rental' live broadcast.

Gmarket·Auction, the prodigy of business 'LG Electronics Rental' live broadcast.

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[Asia Economy Reporter Jeon Jinyoung] Gmarket and Auction will hold a live broadcast titled ‘Master of Business LG Electronics Rental Edition’ for one hour starting at 8 PM on the 18th. Viewers watching the live broadcast in real time will receive benefits of up to 750,000 KRW depending on the installation items, along with various prizes.


According to industry sources on the day, the ‘Master of Business LG Electronics Rental Edition’ will feature a live broadcast showcasing carefully selected popular LG home appliances that have consistently been loved by consumers. A total of 11 products will be introduced, including representative rental appliances such as water purifiers, air purifiers, and stylers.


In particular, the ‘Objet Sanghasajawu Water Purifier,’ which offers a unique feel with its variety of colors, and the space-saving ‘PuriCare Aero Tower Air Purifier’ will provide abundant additional benefits to customers who apply for consultation during the broadcast and complete installation.


Customers who complete installation of the ‘Objet Sanghasajawu Water Purifier’ after applying for consultation during the live broadcast will receive a Shinsegae gift certificate worth 300,000 KRW and Smile Cash worth 100,000 KRW, which can be used like cash. Customers who complete installation of the ‘PuriCare Aero Tower Air Purifier’ will receive a Shinsegae gift certificate worth 150,000 KRW and Smile Cash worth 100,000 KRW. If both items are installed simultaneously, an additional gift certificate worth 100,000 KRW will be given, allowing for a maximum discount of up to 750,000 KRW. However, if consultation is applied for and installation is completed outside the live broadcast hours on the same day, the Smile Cash benefit will be adjusted to 50,000 KRW.


Additionally, all customers who complete consultation after applying for it on the day will receive a Starbucks gifticon. Furthermore, an event will be held where 15 customers who complete installation of the ‘Objet Sanghasajawu Water Purifier’ and ‘PuriCare Aero Tower Air Purifier’ will be selected by lottery to receive a ‘Pra.L Body Spa’ product worth approximately 490,000 KRW.



Kim Jeongnam, manager of the Gmarket Subscription & Rental Service Team, said, “We are conducting a rental live broadcast featuring popular rental appliances such as water purifiers and air purifiers in collaboration with LG Electronics,” adding, “We expect a lot of consumer interest in this broadcast, which targets consumer needs with unprecedented benefits.”


This content was produced with the assistance of AI translation services.

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