KT to Launch NFT Art Gallery Project at Hotels

The first-floor lobby of Andaz Seoul Gangnam showcasing NFT digital art on display.

[Asia Economy Reporter Lim Hye-sun] KT is launching a non-fungible token (NFT) art gallery project, the first of its kind to be integrated into a hotel in Korea.

KT announced on the 17th that it will hold an exhibition titled "Enter X: Monghwangyeong (夢幻境)" featuring NFT digital art for one month until May 15 at Andaz Seoul Gangnam, located in Gangnam-gu, Seoul. The NFT digital art will be displayed on LED screens in the hotel's first-floor lobby and the basement level 2 swimming pool, allowing hotel visitors not only to view various exhibits but also to purchase them directly.

The project was jointly planned by KT and KT Estate, a specialized real estate company within the KT Group, and Andaz Seoul Gangnam is a hotel developed by KT Estate. Additionally, the NFT marketplace "BISKET" curated the artworks, and KT Group company "VP" participated in building the virtual asset payment authentication system.

This exhibition was designed to offer a differentiated experience within the conventional hotel space, with the concept of "Monghwangyeong," meaning a landscape of dreams and illusions. Notable digital artists such as Park Jung-in, Kim Nuri, Nakta, and Regina Kim are participating to present a new dimension of space. A total of nine works will be displayed?six in the hotel lobby and three at the swimming pool?and will be shown every hour on the hour from 11 a.m. to 8 p.m. in 15-minute intervals.

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