Samsung Air Conditioners and Large Appliances Rank First in Italian Consumer Satisfaction Survey

[Asia Economy Reporter Kim Jin-ho] Samsung Electronics' air conditioners and large home appliances ranked first in a consumer satisfaction survey conducted among Italian consumers.

The survey was conducted by the European research institute ITQF, targeting 700,000 Italian consumers across 500 companies and brands worldwide. It is the largest survey related to convenience of companies and brands within Italy.

Samsung Electronics' home appliances ranked first for two consecutive years in the air conditioner and large home appliance categories in the 'Best Price-Performance 2022' survey. Additionally, it was ranked second in the heat pump boiler category, which was surveyed for the first time this year.

The air conditioner, Samsung Electronics' world-first developed wind-free 'Mupung Air Conditioner', received favorable reviews from local consumers for ease of use and cooling efficiency. Large home appliances received high consumer satisfaction for products such as the 'Bespoke Refrigerator', which allows panel selection tailored to individual preferences; the washing machine and dryer 'AI Control (domestic product name Bespoke Grande AI)', which suggests frequently used functions to users; and the 'Dual Cook Flex Oven', which can cook two different dishes at different temperatures simultaneously.

Samsung Electronics also ranked first in evaluations of TVs, smartphones, smartwatches, and laptops.

Since 2017, Samsung Electronics' large home appliances have consistently held the number one market share in Italy. Built-in products also entered the market in earnest that year, and sales grew about sevenfold as of last year.

Lee Kang-hyup, Vice President of Samsung Electronics' Home Appliance Business Division, said, "This year, we will also target the heat pump boiler market, which is gaining attention as an eco-friendly renewable energy solution in Italy, to simultaneously enhance competitiveness in the heating and cooling market."

This content was produced with the assistance of AI translation services.