New Travel Trend 'Campnic' Draws Attention with Customized Food Options

CooCat's 'CooCat One Pack Gambas'.

[Asia Economy Reporter Moon Hyewon] As the full bloom of spring arrives and the outdoor activity season begins in earnest, the food and beverage industry is continuously launching new picnic trend foods tailored to the ‘Campnic (Camping + Picnic)’ concept. The focus is on offering items that anyone can easily enjoy while enhancing the rich flavors and evoking the fresh, vibrant emotions that match the spring weather.

On the 17th, according to the food and beverage industry, Subway recently introduced the ‘Pulled Pork Combo,’ a classic pork barbecue perfect for campnics, paired with a refreshing drink that anyone can easily enjoy outdoors. The combo consists of a 15cm ‘Pulled Pork Barbecue Sandwich’ and a 16oz beverage, and is available at about 14% off the regular price through the ‘Sub!Prize’ promotion until the 1st of next month.

The pulled pork barbecue features tender pulled pork barbecue filling the sandwich, combined with a variety of fresh vegetables and flavorful cheese, providing a hearty satisfaction suitable for outdoor activities while awakening the appetite dulled by the warming weather. The carbonated drink served with the sandwich, such as Sprite, adds a clean and refreshing finish that perfectly suits the spring weather with its distinctive crispness and coolness. Using Subway’s unique customization service, customers can combine freshly baked bread, diverse vegetables, and sauces according to their preferences to enjoy their own spring-inspired pulled pork barbecue sandwich.

Cookat has launched ‘Cookat One-Pack Gambas,’ a convenient meal that allows easy enjoyment of Spain’s representative dish Gambas al Ajillo during campnics. The dish is notable for its pungent garlic aroma and the lively texture of plump shrimp, with a slightly spicy flavor that cuts through greasiness, preventing palate fatigue. The main ingredient, plump shrimp, is generously included, making it great for sharing. The one-pack configuration requires no separate washing or preparation; simply open and boil to easily create a premium dish. After opening, place the contents in a pan and simmer over low heat for 3-5 minutes, then continue cooking over medium heat for another 3-5 minutes, completing the flavorful Gambas dish within 10 minutes.

Additional ingredients that enhance the enjoyment of One-Pack Gambas are also available for purchase. Adding garlic flakes brings a crispy texture and deeper flavor. When paired with baguette dipped in the gambas sauce, it becomes a meal comparable to a restaurant experience. It also pairs well with pasta, allowing you to enjoy it as Shrimp Aglio e Olio without compromise.

Citideli has released the ‘Spring Meal Box in the City,’ an ideal lunchbox for spring outings. Available in two varieties?‘Chamnamul & Beef Bulgogi Meal Box’ and ‘Canola Greens & Chicken Cutlet Meal Box’?these provide a nutritious meal featuring fresh spring greens that can be enjoyed outdoors. Utilizing popular Korean ingredients such as beef bulgogi and chicken thigh meat, along with various spring greens, the products combine appetizer, main course, and dessert in one package, adding both heartiness and convenience.

Both products include a water dropwort coleslaw and a strawberry Greek yogurt dessert, making them attractive as appetizers to stimulate the appetite before the main meal.

This content was produced with the assistance of AI translation services.