"Salads and Sandwiches Customers Want"... Emart Launches 'B.L.T. Deli Box'

On the 17th, a customer is purchasing a 'B.L.T. Deli Box' at Emart Seongsu branch in Seongdong-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Emart Kitchen Deli announced that starting from the 17th, it will sell the 'B.L.T. Sandwich,' featuring bacon, fresh lettuce, and tomatoes, as well as the 'B.L.T. Deli Box,' which includes a refreshing Caprese salad with balsamic dressing, at all its stores.

This product was selected as the number one item through customer voting in the My Deli Box Recipe event within the Kitchen Deli Club on the Emart application (app). The My Deli Box Recipe promotion, held from January 27 to March 31, allowed customers to vote by choosing one item each from ▲3 types of sandwiches ▲5 types of salads ▲3 types of dressings, and the combination that ranked first was released as an actual product. Out of a total of 79,082 customer votes, the B.L.T. Deli Box received 8,511 votes.

With growing interest in health recently, salad sales have been on the rise. According to Emart, salad sales at Kitchen Deli from January 1 to April 14 this year increased by 94.7% compared to the same period last year.

Meanwhile, Emart Kitchen Deli plans to recruit the 7th Kitchen Deli Club members through the Emart app next month. The Kitchen Deli Club is one of Emart’s specialized memberships offering various benefits to registered customers. This time, the promotion will be participatory, allowing customers to directly select the composition of the My Late-Night Snack Kit Recipe, aiming for a summer release.

An Emart official said, "To provide customers with new experiences and fun, we conducted a unique promotion where customers could directly vote on product composition, and through over 79,000 votes, we are introducing a new product. We will continue to lead customer-friendly store arrangements through various customer participation events."

This content was produced with the assistance of AI translation services.