With the End of Social Distancing... Lotte Department Store Wedding Promotion Event

On the 18th, a prospective newlywed couple is receiving consultation at the Wedding Center of Lotte Department Store Main Branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 18th that it will hold a wedding promotion event from the 22nd of this month to the 1st of next month.

A total of about 26 brands, including overseas luxury jewelry, watch brands, home appliances, and furniture brands preferred by engaged couples, will participate in this event, offering gift promotions and wedding double mileage accumulation events. For the most frequently used overseas luxury jewelry and watch brands, customers who purchase over 2 million KRW will receive Lotte gift certificates worth up to 10%. In addition, major home appliance brands Samsung Electronics and LG Electronics will provide customers who purchase over 1 million KRW with a Lotte Card by the 1st of next month with Lotte gift certificates worth about 7.5% and 10% wedding mileage accumulation.

Special events for customers participating in the wedding promotion were also held. Twenty top recommenders who recommend Lotte Wedding Members the most to acquaintances will be selected and given Lotte mobile gift certificates worth up to 100,000 KRW, and new customers who sign up for Lotte Wedding Members will receive 100,000 wedding mileage points. From the 15th of this month to the 1st of next month, customers with cumulative purchases of over 10 million KRW will be provided with MVG lounge access tickets and MVG exclusive parking valet service tickets.

According to Lotte Department Store, this year, sales from Lotte Wedding Members increased by more than 50% compared to 2020-2021, and the number of new members from mid-October last year, when social distancing guidelines were eased, to March this year more than doubled compared to before. Among customers who joined Lotte Wedding Members at Lotte Department Store from January to March this year, the number of customers purchasing over 20 million KRW increased by more than 10% compared to the previous year, and the average purchase amount of Lotte Wedding Members customers also increased by about 10% or more.

A Lotte Department Store official said, “Customers participating in the wedding promotion are considered loyal customers at the department store, as their repurchase rate is higher than that of other customers,” adding, “As more people actively invest in wedding expenses, we will strive to ensure that engaged couples have a satisfying shopping experience at the department store.”

This content was produced with the assistance of AI translation services.