Hyundai Department Store Group Launches Integrated ESG Brands 'Regreen·Withream'

Establishing Mid-to-Long-Term ESG Strategy... Joint Promotion by All Affiliates
Practicing 'Carbon Neutral Management' in Environmental Sector
Expanding Support for Welfare Blind Spots... Building Advanced Governance Structure

On the 17th, employees at the Hyundai Department Store Group headquarters in Gangnam-gu, Seoul, are introducing the integrated ESG (Environmental, Social, Governance) brands 'Regreen' and 'Withream'.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store Group announced on the 17th that it will launch integrated ESG (Environmental, Social, and Governance) brands Re;Green and We;Dream.

On the same day, Hyundai Department Store Group unveiled its mid- to long-term ESG strategy to be jointly promoted by all its affiliates. A Hyundai Department Store Group official explained, “This integrated brand aims to expand the scope and activities of the company's social responsibility regarding ESG, thereby gaining strong trust from customers and boosting pride among group employees to lay the foundation for sustainable growth. We plan to establish sincere, customized strategies for each ESG sector.”

Hyundai Department Store Group plans to reorganize its eco-friendly activities and social contribution projects, which have been carried out according to the characteristics of each affiliate, into a single brand to enhance awareness and trust in the group’s ESG management strategy among customers and employees. For the environmental sector, the brand and slogan have been set as Re;Green and “Redrawing the Earth,” respectively, to practice carbon-neutral management. Through the introduction of high-efficiency energy facilities and the establishment of an eco-friendly logistics system, the group aims to reduce greenhouse gases and waste, while expanding the use of renewable energy and eco-friendly materials, targeting a reduction of more than 60% in annual carbon emissions by 2050 compared to current levels. In cooperation with the Korea Forest Service, the group plans to create a carbon-neutral forest spanning 16.5 hectares (approximately 50,000 pyeong) in Yongin, Gyeonggi Province, and plant about 10,000 trees by 2026.

In the social sector, the We;Dream brand, which means “Growing Future Dreams Together,” will lead efforts to contribute to solving social issues such as supporting low-income groups and addressing welfare blind spots. To this end, in addition to existing social contribution projects targeting children, adolescents, and women, the group plans to expand support to socially vulnerable groups in welfare blind spots. This year, new social contribution projects will be launched to support young carers under 24 years old who care for family members with chronic illnesses, and to assist the independence of people with developmental disabilities. Furthermore, efforts for mutual growth and win-win development will be expanded by providing financial support to small and medium-sized partner companies and offering hygiene and safety consulting services tailored to each affiliate’s characteristics.

The group also plans to actively establish a transparent and advanced governance system. Hyundai Department Store, Hyundai Home Shopping, and Hyundai Green Food will proactively publish sustainability management reports starting this year ahead of the mandatory disclosure of such reports in 2025 to enhance transparency in ESG management. An evaluation system for the board of directors and outside directors will also be introduced this year. Since last year, Hyundai Department Store Group has been promoting the establishment of ESG management committees and expanding the disclosure of governance reports for all listed companies.

A Hyundai Department Store Group official stated, “Based on the mid- to long-term ESG strategy established this time, we plan to carry out sincere efforts and activities tailored to the characteristics of each affiliate, including distribution, fashion, and living/interior sectors. We will expand reinvestment in social value to build a virtuous cycle system capable of sustainable growth and strive to become a company that offers hope to future generations.”

This content was produced with the assistance of AI translation services.