McDonald's Official App Wins Grand Prize at 'Mobile Award Korea 2022'

[Asia Economy Reporter Moon Hyewon] Korea McDonald's announced on the 15th that its official mobile app, the 'McDonald's App,' won the grand prize in the fast food category at the 'Mobile Award Korea 2022.'

The Mobile Award Korea 2022 is an event that recognizes mobile apps and services with innovative ideas and excellent technological capabilities. Korea McDonald's McDonald's App received high evaluations in terms of convenience and functionality through consumer research and expert reviews, winning the grand prize in the fast food category.

The McDonald's App is Korea McDonald's official app that provides information related to McDonald's, various events, and customer-tailored discount benefits. As of last year, it recorded a total of 5.6 million cumulative downloads, with an average of 750,000 users per month.

Korea McDonald's offers various customer benefits through the McDonald's App, such as discount coupons that allow customers to enjoy popular menu items at reduced prices every week. Currently, to celebrate the launch of the rewards program, an event is underway where the first customers to accumulate points receive 1,500 points, which can be exchanged for '4-piece McNuggets,' free of charge. My McDonald's Rewards can be used at kiosks, front counters, and McDrive at 390 McDonald's stores nationwide.

This content was produced with the assistance of AI translation services.