Millie's Library Presents TikTok Viral Hit 'Uriga Kkeutiya' as Millie Original

[Asia Economy Reporter Seomideum] Millie’s Library is presenting the bestseller that went viral on TikTok, Uriga Kkeut-iya (It Ends with Us), as a Millie Original daily serialized work.

Starting on the 15th, Uriga Kkeut-iya by Colleen Hoover, which is being serialized for the first time as original content on Millie’s Library and meeting domestic readers, is a novel that gained popularity through the #booktok challenge spreading on TikTok. It has been exported to 33 countries, sold over one million copies in the United States alone, and became a hot topic as a New York Times and Amazon overall bestseller. The story deals with the dark secret of a perfect lover who appears like fate, realistically portraying the psychology of a survivor of domestic violence within a tense romance, earning praise from generations familiar with short-form video content. Millie’s Library will serialize Uriga Kkeut-iya as original content for five weeks from the 15th of this month to the 10th of next month.

Following that, from the 18th, the essay Don-eul Saranghan Pyeonjipja (The Editor Who Loved Money) by Lee Kyung-hee and Heo Ju-hyun, co-CEOs of ‘Big Fish,’ known as the Avengers of the publishing world, will be serialized for two weeks. These planning editors, who have created bestsellers with cumulative sales of one million copies, share stories about book-making combined with financial management. They have compiled topics that Millie’s Library members consistently show interest in into vivid essays. From the 27th, for four weeks, the new novel The Idol: Nuga Dangsin-ui Sonyeon-eul Jugyeoss-eulkka (The Idol: Who Killed Your Boy?) by Seo Gyul, who won an excellence award at the Kyobo Bookstore Story Contest, will be serialized as original content. It is a real detective variety story about finding the culprit behind a trainee poisoning incident that occurred on a national idol audition program.

Millie’s Library offers original reading content that can only be enjoyed on Millie’s Library in various formats such as serialized content and original paper books. In particular, Il-eun Seoul-eseo, Jam-eun Jeju-eseo (Work in Seoul, Sleep in Jeju) by Park Sang-young, which started serialization in January and ended in March, showed a completion rate well above 90% and was added to over 7,000 libraries, demonstrating high interest. It is also provided as an original paper book to Millie Original paper book subscription members, continuing its popularity. Additionally, Millie’s Library, which presents new bestsellers gaining attention in bookstores as original paper books, recently released new original paper books such as Kim Gyeoul’s Amuteun, Piano (Anyway, Piano) and Honja Jeomsim Meogneun Saram-eul Wihan Sanmun (Prose for People Who Eat Lunch Alone), featuring 10 authors including Kim Sinhwe and Shim Neoul.

Kim Tae-hyung, Head of Content Business Division at Millie’s Library, said, “Millie’s Library aims to actively provide original reading content that fits the perspective of the new generation, like the novel Uriga Kkeut-iya, which gained great response from the MZ generation on TikTok and went viral. As Millie Original expands the scope of book IP, we will focus on strengthening original content to lead new reading trends in the digital media era.”

This content was produced with the assistance of AI translation services.