Leeum Museum of Art 'Digital Guide' Wins German iF Design Award

Highly Praised 3rd Generation Digital Guide Applying Indoor Positioning Technology

The Leeum Museum of Art announced on the 15th that its newly introduced 'Digital Guide,' launched during its reopening last October, won two main awards at the German iF Design Awards. Photo by Leeum Museum of Art

[Asia Economy Reporter Kim Heeyoon] The Leeum Museum of Art announced on the 15th that its newly introduced 'Digital Guide,' launched during its reopening last October, won two main awards at the German iF Design Awards.

The iF Design Awards are considered one of the world's top three design awards alongside the Red Dot Design Award and IDEA. The categories in which the Leeum Museum won are Communication (Apps & Software) and Service Design (Culture & Tourism).

According to the Leeum Museum of Art, the Digital Guide is the first in the world’s museums to apply the indoor positioning wireless technology called Ultra Wide Band (UWB).

Visitors carrying the Digital Guide can check their location in real-time and listen to explanations about the artwork closest to them.

The Digital Guide also offers various viewing programs such as highlights of the collection and architectural tours. It analyzes individual visitors' movement paths and viewing times to select five artworks they might prefer and creates a video for them. It also provides a 'personalized End-Ticket' that visitors can keep or upload to social media.

Visitors to the Leeum Museum responded, "The Leeum Digital Guide is a 'sweet tip' for exhibition viewing," and said, "It recognizes my location and automatically explains the artworks, and I can choose tour programs tailored to my preferences, so it’s like a 'docent in my hand.'"

The Leeum Museum of Art introduced the world's first audiovisual digital guide service when it opened in 2004. In 2013, it launched a second-generation service that allowed 360-degree rotation of artwork images and upgraded device resolution and functions.

In line with its reopening in October 2021, the Leeum Museum upgraded the Digital Guide to a third-generation version and offers it free of charge to visitors.

This content was produced with the assistance of AI translation services.