OB Beer Cass, Ranked No.1 in the Beer Category of the '2022 Korea Industry Purchase Confidence Index'

[Asia Economy Reporter Koo Eun-mo] OB Beer’s Cass announced on the 15th that it was selected as the No. 1 brand in the beer category in the '2022 Korea Industry Purchase Assurance Index (KPEI)' survey conducted by the Korea Marketing Association.

The Korea Industry Purchase Assurance Index is an indicator developed to measure the level of assurance consumers feel during the process of purchasing products and services. Since 2014, the Korea Marketing Association has conducted and published this survey annually. This year’s survey was conducted with 3,200 consumers nationwide, comprehensively evaluating product quality, after-sales service, design, and recommendation intention to select the top brand in a total of 72 industry sectors.

Cass, upgraded as the 'All New Cass' with the introduction of a transparent bottle, is leading new trends within familiarity for consumers. Recently, to target the growing wheat beer market, Cass launched the wheat beer ‘Cass White.’ According to Nielsen Korea, Cass held the No. 1 brand market share at 38.6% in the home-use beer market last year.

The Cass brand manager said, “Being selected as No. 1 in the Purchase Assurance Index is the result of our efforts to prioritize consumer satisfaction and provide the best experience,” adding, “We will continue to introduce differentiated marketing innovations to firmly establish Cass as a beer brand that consumers can trust and purchase.”

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