Samsung 'The Frame' to Feature Works from Singapore National Gallery

On the 13th, the 2022 TV new product launch event including 'Neo QLED 8K' will also be held

On the 13th, Samsung Electronics held a 2022 TV new product launch event at the National Gallery Singapore. Attendees are experiencing the lifestyle TV 'The Frame'. Samsung Electronics also collaborated with the local premium interior and furniture brand 'Commune' to introduce four types of customized bezels.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 14th that it held a launch event for its 2022 TV new products, including the 'Neo QLED 8K' and 'The Frame,' in Singapore through a partnership with the National Gallery Singapore.

Starting from the day before, Samsung Electronics sequentially unveiled 20 representative artworks from the National Gallery Singapore to global customers via the lifestyle TV 'The Frame.'

The National Gallery Singapore, which attracts about 2 million visitors annually, is renowned for its extensive collection of modern and contemporary artworks from not only Singapore but throughout Southeast Asia. The launch event received praise as a 'meeting of the best technology and artworks.'

So far, Samsung Electronics has collaborated with world-famous museums such as the Louvre in France, the Prado in Spain, and the Hermitage in Russia to provide over 1,600 artworks through 'The Frame.' The partnership with the National Gallery Singapore marks the first collaboration with a museum in the Southeast Asian region.

On the first floor of the National Gallery Singapore, a 'The Frame Experience Center' is permanently operated, where visitors can be introduced to famous artworks from around the world. Chong Siak Ching, Director of the National Gallery Singapore, said, "We hope that more art lovers can enjoy the highest quality artworks in our collection through Samsung The Frame."

This content was produced with the assistance of AI translation services.