CJ OnStyle Develops Content Commerce 'Beutina Life' as Its Own Unique IP

CJ OnStyle's content commerce 'Butina Life'.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle will air the follow-up broadcast of ‘Beutina Life’ for the first time on the 20th. Beutina Life is a digital content commerce program launched last month on CJ OnStyle, which received great response with a total of over 450,000 views in one week. CJ OnStyle plans to develop this live commerce program, which has proven its unique broadcasting and distribution competitiveness, into its own proprietary IP (intellectual property).

Beutina Life enhances satisfaction for both customers and partners through product sales and marketing activities linked across various CJ OnStyle channels. Infotainment content is produced and released on YouTube before the live commerce broadcast. Through this, customers can obtain sufficient product information without direct experience, and partners are provided with opportunities to create powerful content to promote their products. During the live commerce broadcast, hosted directly by the broadcaster ‘Brian’, who has excellent customer communication skills, exceptional shopping benefits are also offered. Customers who cannot make a purchase decision during the broadcast can buy later through the CJ OnStyle mobile app’s special exhibition. In fact, this integrated product sales strategy positively influenced customer purchase decisions, and the Beutina Life interior edition held in March achieved the highest order amount in CJ OnStyle live commerce history, reaching 2.5 billion KRW in just one week.

In the April edition of Beutina Life, ‘Exploring Life’, Brian will sell items he consistently enjoys amid his busy daily life. Products with especially high customer demand for the upcoming Family Month in May have been prepared. About three days before the live commerce broadcast, content introducing know-how and information on each product will also be uploaded on the ‘tvN D’ YouTube channel. On the 20th at 8 PM, CJ OnStyle’s ‘Live Show’ will offer ‘Jongkundang Lactofit Probiotics’ at a discount of up to 64%. Following that, on the 25th at 8 PM and the 26th at 10 PM, ‘Bodyfriend Massage Chair’ and eco-friendly health detergent ‘Blanc101’ will be presented at discounts of up to 45% and 59%, respectively.

Bae Jinhan, head of CJ OnStyle Mobile Live, said, “CJ OnStyle’s Beutina Life has been recognized for its unique program competitiveness by providing customers with a different shopping experience and partners with brand promotion opportunities through content,” adding, “We will strive to plan live commerce content and programs unique to CJ OnStyle that offer differentiated value to customers.”

This content was produced with the assistance of AI translation services.