Kolon Industries Strengthens Branding of Summer Specialty Fiber 'Porpe'

"10x Market Growth in 3 Years... Porpe Market Share at 70%"

Kolon Industries' cooling performance specialty fiber 'Porpe'. (Photo by Kolon Industries)

[Asia Economy Reporter Moon Chaeseok] Kolon Industries announced on the 13th that it will strengthen the branding of its cooling performance specialty fiber 'FORPE' ahead of this summer's heatwave.

FORPE is a specialty fiber independently developed by Kolon Industries using proprietary technology. It features cooling performance that provides a cool sensation to the skin by utilizing 'high-density polyethylene,' which has high thermal conductivity and easily dissipates heat to the outside. The company explained that when fabric made with FORPE touches the skin, it absorbs surrounding heat and can lower the surface body temperature by about 3 to 6℃.

Kolon Industries has used the FORPE brand in a limited way but plans to expand consumer touchpoints through branding enhancement activities. To this end, the company recently developed a separate product tag so that consumers can easily recognize products applying FORPE and plans to carry out various marketing activities in the future.

Kolon Industries developed FORPE in 2017 and maintains an annual market share of over 70% domestically. It is also preparing to enter markets such as Southeast Asia, where it is hot year-round, and Europe, where bedding products are well developed. A company official said, "We are promoting branding enhancement to actively respond to rapidly growing markets and strengthen our unique market dominance," adding, "We expect FORPE to become synonymous with cooling performance specialty fibers."

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