'My Secret Daily Look'... Lotte ON Hosts 'Shopping Must-Have' Event

Studio Tomboy model for Lotte ON Shopping's Mujokgwon event.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON proposes daily looks for spring.

According to the industry on the 13th, Lotte ON is holding a spring women's fashion event called 'Shopping Mujukwon' until the 17th. Popular women's fashion brands among the 20s and 30s generation, such as Studio Tomboy, BOB, and J.Cut, are participating to offer up to 55% discounts on new spring products and popular early summer items. In particular, about 10% of the event products are exclusive to Lotte ON, including jackets and dresses.

Recently, as outdoor activities have rapidly increased due to returning to the office instead of working from home and planning spring outings, customer demand for the fashion category, especially 'spring outerwear,' has greatly increased. This contrasts with the past two years when pajamas, indoor wear, and one-mile wear for short outings were popular.

Recently, customers looking for outerwear such as tweed jackets and short-length trench coats, which can stylishly complete an outfit with just one outer garment due to large temperature differences, have also significantly increased. In fact, Lotte ON's fashion sales in April (1st to 10th) have continued double-digit growth compared to the previous year, with sales of 'jackets and coats' more than doubling.

Accordingly, Lotte ON is holding the 'Shopping Mujukwon' event. During the event period, they prepared the event focusing on outerwear such as tweed jackets and trench coats that match this spring's trends, as well as dresses. They also offer T-shirts, blouses, and pants suitable for wearing through summer. Especially, this event emphasizes product differentiation by showcasing items exclusively distributed by Lotte ON in collaboration with brands.

Among the exclusive products offered only by Lotte ON, the 'Studio Tomboy Half Sleeve Jacket,' suitable for early summer, is sold at 159,000 KRW, and the 'BOB Linen Herringbone Jacket' at 199,000 KRW. Comfortable dresses such as the 'BOB Seersucker Dress' are sold at 189,000 KRW, and the 'J.Cut Ruffle Collar Dress' at 199,000 KRW. Additionally, a 9% overlapping discount coupon is provided when purchasing products from the Shopping Mujukwon event.

Kim Boram, Fashion MD of Lotte ON Department Store & Beauty Division, said, "In this event, we collaborated with brands and focused on securing exclusive products to present reasons why customers should shop at Lotte ON. We prepared outerwear and various fashion items that are easy to wear as daily looks from spring to summer, so we hope customers enjoy a special shopping experience during this event."

This content was produced with the assistance of AI translation services.