Seoul Digital Foundation and Mapo Agricultural and Marine Products Market Sign Sisterhood Agreement for Regional Coexistence... Revitalizing Traditional Markets

Encouraging Purchases, Supporting Digital Education, and Online Promotion Cooperation to Provide Practical Help to Market Merchants
Foundation Also Participates in Revitalizing Local Environment... Donates 800 'Jangbangi' Bags to Mapo Agricultural and Marine Products Market

[Asia Economy Reporter Lim Cheol-young] The Seoul Digital Foundation is newly expanding its social contribution cooperation with Mapo Agricultural and Marine Products Market to support the digital transformation of traditional markets.

On the 13th, Kang Yo-sik, director of the Seoul Digital Foundation, announced that he signed a sisterhood agreement with Jung Yang-ho, president of the merchants' association, at Mapo Agricultural and Marine Products Market the previous day and held an eco-friendly shopping bag delivery ceremony.

While the foundation had previously cooperated at the level of encouraging market product purchases, this agreement includes discovering areas that provide practical help to Mapo Agricultural and Marine Products Market at this point in time, such as digital education for market merchants and SNS promotion.

The main contents of the newly expanded agreement are ▲ active purchase of market products by foundation executives and employees ▲ support for digital device utilization education for traditional market merchants ▲ cooperation and expansion of online and offline promotion to strengthen market competitiveness.

The foundation has expanded measures to help market merchants adapt digitally, noting that although the consumption and distribution environment has rapidly shifted to non-face-to-face due to COVID-19, traditional markets find it difficult to respond proactively. Since the sisterhood agreement was signed in 2020, the Seoul Digital Foundation and Mapo Agricultural and Marine Products Market have designated every Thursday as ‘Traditional Market Day,’ encouraging foundation executives and employees to shop and use the food court and promoting product purchases.

Following the agreement ceremony, the foundation also held a delivery ceremony for ‘eco-friendly shopping bags’ to participate in local environmental preservation. The 800 eco-friendly shopping bags produced by the foundation will be distributed to all 142 stores in Mapo Agricultural and Marine Products Market and shared with consumers using the market.

Director Kang Yo-sik said, “We expect the relationship between the two organizations, which has continued since 2020, to advance to the next level through this sisterhood agreement,” and added, “We will continue to actively cooperate so that traditional market merchants can adapt well in the era of digital transformation.”

This content was produced with the assistance of AI translation services.