Increased Demand for Men's Suits in Spring Breeze... Shinsegae Department Store Promotion Underway

A customer is purchasing a men's jacket at Shinsegae Department Store.

[Asia Economy Reporter Jeon Jinyoung] As spring arrives and demand for men's suits increases, Shinsegae Department Store is launching wedding promotions and more.

According to industry sources on the 13th, Shinsegae Department Store is offering up to 20% discounts on 2022 spring and summer products from men's suit brands such as Daks and Maestro across all stores until the 17th, in celebration of the regular sale.

At the Shinsegae Department Store Times Square branch, additional discount opportunities targeting male customers preparing for weddings are being introduced 10 days earlier than usual. Until the 17th, the Maestro store at Times Square offers an extra 10% discount to prospective grooms. Additionally, Cambridge Members provides a 40,000 KRW discount for new members, aiming to capture demand for formal wear.

From March to April 10 this year, the men's fashion category at Shinsegae Department Store grew by 17.9% compared to the previous year. This growth rate slightly surpasses that of women's fashion (17.6%), indicating an increase in male customers refreshing their wardrobes for spring.

In particular, the men's classic genre, including suits which had sharply declined due to lifestyle changes and the rise of business casual, recorded a growth rate of 21.1%, showing popularity comparable to luxury men's fashion (22.8%).

Shinsegae Department Store attributes the growth in the men's classic genre to increased demand for formal wear for postponed weddings and spring outings. In fact, hotel wedding hall reservation rates in the first quarter increased by about 20-30% compared to the previous year, leading to a significant rise in formal wear purchases unlike last year.

The clear spring weather, increased outings, and easing of social distancing measures have also contributed to the rise in demand for men's fashion, reflecting expectations for a return to normal life.

Not only suits but also casual fashion items such as shirt jackets continue to show growth. From March to April 10, Shinsegae Department Store's men's contemporary genre, including Dsquared2 and Paul Smith, recorded a growth rate of 21.8%, while traditional genres like Tommy Hilfiger and Lacoste showed a strong growth rate of 16.2% during the same period.

Choi Mun-yeol, Executive Director in charge of fashion at Shinsegae Department Store, said, “Men's fashion is gaining momentum due to increased demand within the men's fashion genres. We will continue to strive to offer differentiated content tailored to customers' lifestyles.”

This content was produced with the assistance of AI translation services.