KakaoPay Launches ‘Gathering Happiness’ Promotion with 100% Rewards
Collect Five Ingredients for Random Coupons and Points
Random Snacks from Coffee to Chicken or Up to 50,000 Points Gift
Ongoing Promotion Offering Both Fun and Benefits
[Asia Economy Reporter Sim Nayoung] Kakao Pay is conducting the 4th round of the ‘Gathering Happiness’ promotion, where users who collect materials in the Kakao Pay app to complete a random box will receive snack coupons or Kakao Pay points 100% guaranteed.
Starting from the 12th, the materials needed to complete the random box in this promotion are five items: box, tape, wrapping paper, ribbon, and magic powder. Users who collect all five materials in the Kakao Pay app and complete the random box can choose a gift between a random snack and random points. The random snack is provided randomly from chicken, ramen, coffee, potato chips, and chocolate, while the random points range from 1,000 to 50,000 Kakao Pay points. Gifts are given each time a box is completed. Anyone who participates in the promotion even once will have a chance to win a year’s worth of snack expenses?1.5 million points?for three winners through a lottery.
Users can participate in the event through the Kakao Pay app and invite friends by sharing on KakaoTalk or SNS to collect materials. ▲ Upon entering the Kakao Pay app, anyone receives one random material for the first time, and when sharing an invitation link with friends, both the sharer and the friend receive one random material each. Necessary materials can be exchanged or gifted with friends, and through the friend dashboard, users can encourage KakaoTalk friends to participate and request material exchanges.
The ‘Gathering Happiness’ promotion gained popularity by giving Starbucks coffee in the 1st round, GS convenience store 3,000 KRW vouchers in the 2nd round, and Baskin Robbins single regular coupons in the 3rd round. All three rounds ended earlier than planned due to high user response.
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An Woojin, Head of Kakao Pay Hub Business Division, said, "Many users are participating in the promotion by enjoying the exchange and collection of materials like a game."
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