"Shopping and Financial Services Together"... GS The Fresh Opens Digital Innovation Store

GS The Fresh Digital Innovation Store No. 1, Gwangjin Hwayang Branch.

[Asia Economy Reporter Lim Chun-han] GS The Fresh announced on the 12th that it has transformed the Gwangjin Hwayang branch into the 'Digital Innovation Store No. 1' through collaboration with Shinhan Bank, the first in the industry.

The store is equipped with an advanced digital desk and smart kiosks, more sophisticated than existing ATMs. Upon entering the service area inside the store, a robot concierge welcomes customers and provides services such as guidance and event notifications via QR codes. Using the digital desk, customers can conduct over 80% of banking counter services such as deposits, savings, and loans through video consultations with bank staff from 9 a.m. to 8 p.m. The smart kiosks offer services like check issuance, security, OTP card reissuance, and passbook transfers, which previously required visiting a bank branch, available 24/7, 365 days a year.

The Gwangjin Hwayang branch combines an urban commercial area with a high flow of customers in their 20s and 30s and a community-based commercial area frequently used by local residents in the surrounding area. Since there are no bank branches within a 500-meter radius, it is expected to provide a more convenient shopping space.

A GS The Fresh official stated, “The Gwangjin Hwayang branch will serve as a model store for a community-based lifestyle service platform combining supermarkets and financial services,” adding, “We will strive to offer various differentiated services such as nonstop shopping and financial services.”

This content was produced with the assistance of AI translation services.