The E-commerce Platform Most Used by Koreans for Payments in Q1 This Year Is 'Coupang'

Top E-commerce Service Payment Estimated Amount Up 17% Year-on-Year

[Asia Economy Reporter Kim Cheol-hyun] The e-commerce service that South Koreans paid the most for in the first quarter of this year was Coupang, according to a recent survey. On the 12th, app analytics service WiseApp announced the estimated payment amounts for e-commerce services in the first quarter, revealing these findings.

WiseApp conducted a sample survey of payments made by South Koreans aged 20 and over from January to March this year using credit cards, debit cards, and bank transfers. The estimated payment amounts for the top five e-commerce services increased by 17% compared to the same period last year.

The e-commerce services South Koreans paid the most for during the first quarter of this year were Coupang, followed by Naver, SSG.com, Baedal Minjok, and 11st. Coupang's estimated payment amount increased by 28%, from 7.5172 trillion KRW in the first quarter of last year to 9.6226 trillion KRW this year. This figure combines the estimated payments for Coupang and Coupang Eats.

Next, Naver rose 11% from 8.56 trillion KRW last year to 9.4834 trillion KRW in the first quarter of this year. SSG.com ranked third with 6.2963 trillion KRW in the first quarter of this year, a 7% increase compared to the previous year. This amount combines the estimated payments for SSG.com and eBay Korea.

Baedal Minjok recorded 5.4442 trillion KRW in the first quarter of this year, a 28% increase compared to the same period last year. 11st is estimated to have increased by 10% to 3.4381 trillion KRW.

This content was produced with the assistance of AI translation services.