Woori Card Unveils Next-Generation Brand 'NU'... Applied to Product Names and Design
[Asia Economy Reporter Yu Je-hoon] Woori Card announced on the 11th that it has launched a new brand, 'NU (New & Unique)'. NU, Woori Card's next-generation flagship brand, is a compound word of New and Unique, meaning a new and differentiated brand for customers.
The brand logo utilizes mathematical symbols representing intersection and union, designed to express the flexible combination of carefully selected service advantages and the convenient addition of diverse values.
Woori Card plans to assign the new brand NU as the focal point for future branding activities and comprehensively use it for naming and designing sub-products to be launched as a family brand.
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Woori Card stated, "NU, a new value for customers, represents Woori Card's uniqueness and our competitiveness to communicate with the new era," and added, "We ask for your great interest and love for the various products and services to be introduced based on NU."
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