Korea Photonics Industry Promotion Association Expands Promotion of Photonic Convergence New Technologies and Excellent Products

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] The Korea Photonics Industry Promotion Association announced on the 11th that it will expand its promotional support projects for companies in the photonics convergence sector.

For photonics convergence companies that find it difficult to promote themselves through media such as the press, the association will take the lead in expanding promotion of excellent and innovative photonics convergence products and companies on their behalf.

In the case of small and medium-sized enterprises (SMEs), many want to publicize their news such as new products, new technology development, investment attraction, and contract signing externally, and consider effective media or press promotion, but face difficulties such as article writing, advertising costs, and negotiations with media outlets.

The association has been introducing companies' new products and new technologies in K-Light, a specialized photonics convergence information magazine jointly published with the Korean Optical Society since 2018, and last year also supported live commerce promotions.

As for the specialized information magazine (K-Light), it introduced 60 products and technologies from 54 companies up to March this year, and for photonics convergence live commerce, it supported online live broadcasts of 45 companies including GeoC Co., Ltd. during the 2021 International Photonics Convergence Business Fair and the 2021 Photonics Convergence Industry Exhibition and Conference.

In particular, this year, the association plans to promote news of companies wishing to advertise through the photonics convergence e-newsletter, published twice a month, targeting 14,500 subscribers and buyers, improve the newsletter function to allow continuous viewing, and expand the number of promotional cases.

It also plans to expand promotional pages in K-Light, the specialized photonics convergence information magazine, and increase coverage of articles on photonics convergence companies in the Gwangju region and domestic photonics convergence companies through consultations with economic reporters covering the association.

Additionally, as non-face-to-face promotional support in preparation for the post-COVID era, the association supports the production of digital promotional content (UCC) and promotional videos, and has been operating the photonics convergence industry online business export platform (pobp.kr) since 2021.

Through the export platform, it promotes major products and new technologies of domestic photonics-related companies to about 2,100 promising buyers discovered through overseas marketing centers (21 locations in 14 countries), and plans to continue expanding actual buyers and provide ongoing promotional support this year as well.

Cho Yong-jin, the full-time vice chairman, said, “We conduct media and online promotions every year to help photonics convergence companies struggling with corporate promotion,” and added, “We will continue to establish policies that can help companies expand their sales channels.”

Companies wishing to promote can apply anytime to the association’s secretariat or through the e-newsletter to receive one-stop promotional services.

This content was produced with the assistance of AI translation services.