LG Uplus Collaborates with Yes24 Live Hall for Performances… First Artist is Mamamoo's Wheein

Live Broadcast of Yes24 Live Hall and 'U+ Idol Live'

[Asia Economy Reporter Cha Min-young] LG Uplus is strengthening its content centered on K-pop.

LG Uplus announced on the 10th that it will exclusively broadcast K-pop performances online live through its mobile service 'U+ Idol Live' in partnership with Yes24 Live Hall, a venue specializing in popular music performances.

Through this collaboration, U+ Idol Live is expected to secure various K-pop performance contents and enhance its service competitiveness. LG Uplus will deliver the increase in online performances since COVID-19 through U+ Idol Live and provide them in the form of video on demand (VOD).

The first performance is the first solo fan meeting of the group Mamamoo and singer Wheein. The performances will be held on the 17th at 2 PM and 6:30 PM at Yes24 Live Hall located in Gwangjin-gu, Seoul, and customers who purchase online viewing tickets can watch through U+ Idol Live.

K-pop fans can purchase online viewing tickets through the Yes24 ticket site and the U+ Idol Live app and homepage. Each session features a different program, and the price for an online viewing ticket is 33,000 KRW per session.

In the future, LG Uplus and Yes24 Live Hall plan to regularly organize various K-pop performances and produce them as content. They also plan to consider expanding to a global live streaming platform so that overseas fans can enjoy K-pop performances online.

Lee Deok-jae, LG Uplus CCO (Head of Content/Platform Business Division), said, “Considering the global response to K-pop, we plan to continuously expand differentiated content centered on U+ Idol Live to support the growth of K-pop artists and the creation of fandoms,” adding, “We will provide an experience where not only domestic but also overseas fans can easily and comfortably enjoy K-pop performances, enhancing LG Uplus’s content competitiveness.”

This content was produced with the assistance of AI translation services.