"Concert in the Living Room" Shinsegae Department Store, Audio Sales Increase by 54%

MZ Generation Opens Wallets for Hobbies and Self-Satisfaction
Investing in Audio Devices Amid 'Jipkok' Culture
Shinsegae Launches France's Cavasse First in Korea
Providing Experience with High-Quality Listening Facilities

Shinsegae Department Store, audio store.

[Asia Economy Reporter Yuri Kim] COVID-19 is changing home interiors. As more big spenders open their wallets for premium furniture and appliances, high-end Hi-Fi audio is now gaining attention. Especially with fewer opportunities to enjoy live performances, more people are purchasing sound equipment to create their own "private concerts" in the living room. It is analyzed that the MZ generation (Millennials + Generation Z) culture, which willingly invests in hobbies and self-satisfaction, has extended to high-end audio devices.

Shinsegae Department Store announced on the 10th that sales in the IT & Audio category last month increased by 53.9% compared to the same period last year. This is thanks to the growing interest in indoor entertainment such as music and video.

Shinsegae Department Store recently introduced 'Cabasse,' a French premium brand with a 70-year tradition, for the first time in the industry. The company was founded by Georges Cabasse, an electrical engineer and descendant of the Cabasse family, who have been manufacturing classical instruments since the 1700s. Known as a representative French audio brand, it delivers natural and accurate sound close to the original tone. Cabasse's signature The Pearl series, with its unique design reminiscent of a pearl and scientific engineering, achieves annual sales of thousands of units.

The Swiss audio equipment brand 'Geneva' boasts a simple design with clean lines, top-quality materials, and excellent sound quality. Its patented technology allows listeners to experience immersive stereo sound anywhere in the room.

Shinsegae Department Store is focusing on 'experiential consumers' who value experiences related to their purchases and is investing in listening facilities. At Shinsegae Department Store's Gangnam branch, Daegu Shinsegae, and Centum City branch, the 'Goldmund Audio Gallery' offers vivid listening experiences. The department store stated, "High-quality audio equipment can cost tens of millions of won, so many customers want to listen in the best environment before making a decision." They added, "In listening rooms designed like actual homes, customers can slowly compare and experience audio products." Expert consulting is also provided.

Jo In-young, Executive Director in charge of Lifestyle at Shinsegae Department Store, said, "The culture of the MZ generation, who do not hesitate to spend on themselves, is extending to premium audio." She added, "We will lead customer lifestyles by introducing special brands that combine performance and enjoyment."

This content was produced with the assistance of AI translation services.