hy, Dolbomshik Business Sales Up 148% Year-on-Year... Expanding Functional Products This Year

[Asia Economy Reporter Song Seung-yoon] hy announced on the 8th that its sales of care meals increased by 148% compared to the previous year.

hy's annual sales volume of care meals grew 148%, starting from 1.67 million units in 2020 to 4.14 million units last year. The cumulative sales amount reached 8.3 billion KRW. This year, sales also increased by about 34% compared to the same period last year. This year, hy plans to accelerate its entry into the care food market by expanding functional products and adding new products based on functional ingredients to the existing senior balanced meal lineup.

The key to this strong performance is attributed to a specialized delivery service. hy has a channel of 11,000 Fresh Managers, enabling regular delivery, real-time communication, and face-to-face response.

Lee Ji-eun, head of the hy Platform CM Team, said, "Since care food's main customers are seniors, not only product functionality and ease of consumption but also delivery are important. Fresh Managers personally deliver the products daily to customers at their homes, workplaces, hospitals, or other desired locations, which has received great response."

This content was produced with the assistance of AI translation services.