7-Eleven Launches Pastries and Muffins Inspired by Drama 'Seumulda-seumulhana'

Bredaum 24-Layer Mont Blanc Pastry and Blueberry Ripple Jam Muffin.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 7th that it has additionally launched two collaboration products between its premium bakery private brand (PB) Bredaum and the popular drama Twenty-Five Twenty-One.

The newly introduced products are two types: ‘24-Layer Mont Blanc Pastry’ and ‘Blueberry Ripple Jam Muffin,’ both containing the ‘Ttibuseal’ featured in Twenty-Five Twenty-One.

The 24-Layer Mont Blanc Pastry offers a rich and savory flavor by layering butter between 24 layers of puff pastry dough. The Blueberry Ripple Jam Muffin uses a generous amount of blueberry fruit jam, allowing customers to enjoy the soft and savory taste and aroma of butter together.

To celebrate the launch of the new products, Seven Eleven is offering a 20% instant discount on all Bredaum products paid with Samsung Card throughout April.

A Seven Eleven representative said, “It is no exaggeration to say that the convenience store industry is currently in the golden age of premium bread, with a wide variety of high-quality bakery items gaining popularity. The newly introduced products combine the premium bread craze with the Ttibuseal trend, so we expect an even better response.”

This content was produced with the assistance of AI translation services.