Lotte Chilsung Beverage Launches 'Cheoeumcheoreom Honey Soju'
[Asia Economy Reporter Koo Eun-mo] Lotte Chilsung Beverage announced on the 6th that it will launch ‘Cheoeumcheoreom Honey Soju’ on the 15th.
Cheoeumcheoreom Honey Soju features an alcohol content of 15 degrees and blends the aroma of beer and honey with ‘Cheoeumcheoreom’ to reduce the distinctive alcohol scent of soju. The label is designed in three types with white and green stripes and dotted lines resembling flying bees to evoke the image of bees and honey.
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A Lotte Chilsung Beverage official said, “We made it so that consumers who find the unique alcohol scent of soju burdensome can enjoy it without worry, and it pairs well with mild dry snacks. We plan to promote the product through various content on social media (SNS) so that more consumers can experience it.”
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