Baemin1 Appeals to Reduce Single-Order Delivery Use Amid Coupang Eats Fee Increase
"Policy Change Threatens Business Survival"

A 1,000 won bill provided as a prize by the restaurant owner to support consumer delivery tips.

A 1,000 won bill provided as a prize by the restaurant owner to support consumer delivery tips.

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[Asia Economy Reporter Kim Bo-kyung] "The commission fees of Baemin1 and Coupang Eats are at a level that business owners cannot bear." "Regular Baedal Minjok orders and takeout orders are preferred!"


Recently, restaurant owners whose profits have worsened due to increased single-delivery service fees and delivery charges are urging consumers to refrain from using these services.


According to the delivery industry on the 6th, some restaurant owners in the northern Gyeonggi region recently distributed a collective appeal asking customers to refrain from single-delivery orders, stating that "Baemin1 and Coupang Eats have unilaterally raised commission fees."


They include the appeal letter along with the food when customers order through Baemin1 or Coupang Eats. They also held events offering 1,000 won bills as prizes to reduce the delivery tip burden on customers.

A plea urging restraint in using single-order delivery services such as Baemin1 and Coupang Eats.

A plea urging restraint in using single-order delivery services such as Baemin1 and Coupang Eats.

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In the appeal, they stated, "Based on an average order price of 20,000 won and a customer delivery fee of 2,500 won, Baemin1 and Coupang Eats have changed their policies to charge business owners a 24% commission each."


They added, "(The commission increase) is a major policy change that determines the survival of business owners," encouraging the use of regular Baedal Minjok orders or takeout orders.


They also expressed, "We do not want to compromise on ingredients to lower the cost ratio and reduce the quality of the menu," and "We have no intention of unilaterally raising menu prices."


One business owner who distributed the appeal told Asia Economy in a phone interview, "Unable to bear the excessive commission burden, we plan to stop using the Baemin1 service starting next month," lamenting, "The competition between the two companies over single-delivery has raised delivery prices, and only self-employed business owners are suffering."


Meanwhile, Baemin1 and Coupang Eats recently ended their promotion applying '1,000 won brokerage commission and 5,000 won delivery fee.'


Baedal Minjok raised the Baemin1 single-delivery service plan fees to a brokerage commission of 6.8% and a delivery fee of 6,000 won (basic plan), diversifying the plans into economical and integrated types.



Coupang Eats ended its promotion targeting the metropolitan area in February and now applies a brokerage commission of 9.8% and a delivery fee of 5,400 won (standard plan).


This content was produced with the assistance of AI translation services.

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