Lotte Department Store to Showcase 'B.Zero1' New Product at Bulgari Popup Store

'Bvlgari Popup Store' on 1st Floor of AvenueL World Tower until 17th
First Domestic Popup Featuring New B.Zero1 Classic, Sold 2 Million Worldwide

Models are exploring the 'Bvlgari' pop-up store at Lotte Avenue World Tower, which is open until the 17th.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 6th that it will hold a popup store for the luxury jewelry brand 'Bulgari' at AvenueL World Tower store until the 17th. This is the first domestic popup event centered on the new product 'B.Zero1 New Classic'.

At this popup store, a total of about 80 products will be showcased, including over 50 types of jewelry, about 10 types of watches, and about 20 types of accessories, featuring various new products from Bulgari.

The B.Zero1 New Classic is a new product in Bulgari's representative B.Zero1 collection. Diamonds are decorated in a wave shape on the edges of the ring, making it more glamorous than the existing B.Zero1 products. It is released in six types in total as rings and necklaces, using three materials: yellow gold, rose gold, and white gold.

B.Zero1 is designed with the motif of the Colosseum in Rome, Italy, and has continuously gained popularity since its first release in 1999. It is also the product that elevated Bulgari to the status of a leading luxury jewelry brand. The 'B' stands for Bulgari, and 'Zero' and '1' represent the new millennium and a beginning, respectively. So far, more than 2 million B.Zero1 collection products have been sold worldwide.

The department store expects the 'B.Zero1 New Classic' to become Bulgari's new wedding icon. A department store official said, "B.Zero1 is considered a 'wannabe wedding ring' among prospective brides and grooms," adding, "With the full-fledged wedding season underway, the popup store is attracting many prospective couples from the MZ generation (Millennials + Generation Z)."

The popup store also reflects the sensibilities of the MZ generation. It features a display zone showing videos and images of key products and a commercial zone where customers can purchase and consult about products. From the 8th, an online popup store will also open. This is a meta popup store that replicates the World Tower store popup store online. The meta popup store will realistically implement the experience of viewing products as if in an offline store and provide detailed information to help customers shop conveniently.

In addition to B.Zero1 products, the popup store will also showcase watches and fashion bags from the 'Serpenti' collection. Representative items include watches such as the 'Serpenti Tubogas,' which depicts a snake coiling around the wrist, and the 'Serpenti Seduttori,' characterized by snake scale patterns, as well as bags like the 'Serpenti Forever Bag' and 'Serpenti Cabochon Bag,' featuring brass snake head clasps.

All customers visiting the popup store will receive a notebook, and customers who make purchases will be gifted Bulgari candles.

Kim Shin-wook, head of the Watch and Jewelry team, said, "Luxury jewelry is gaining popularity not only among traditional wedding customers but also as a preference item for the MZ generation investing in their own individuality," adding, "We plan to introduce various jewelry popup stores that can lead trends besides Bulgari."

This content was produced with the assistance of AI translation services.