Lotte Tour Development Achieves 26 Billion KRW Sales on Home Shopping for '10-Day Northern Europe Package'

Record High Sales of In-House Home Shopping Overseas Packages Since COVID-19 Spread in January 2020

Lotte Tour Development, '10-Day Northern Europe Package'.

[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 5th that its 10-day Nordic (Denmark, Norway, Sweden, Finland) package, which was broadcast for 70 minutes on Hyundai Home Shopping on the 3rd, received about 4,000 calls (1,600 orders) and recorded sales of approximately 26 billion KRW. This is the highest sales among overseas travel products offered by Lotte Tour Development on home shopping since the COVID-19 outbreak began in January 2020.

Lotte Tour Development stated, "Despite being a high-priced premium package costing 6.29 million KRW per person (including taxes), the differentiated package with no tips, no options, and no shopping, allowing customers to focus solely on travel, led to these good results." They added, "It seems that pent-up overseas travel demand has exploded due to expectations for reopening (economic resumption)."

Lotte Tour Development also added that their strategy of providing all live broadcast purchasers with a one-night stay voucher worth 350,000 KRW at the Grand Hyatt Jeju contributed to the success. Lotte Tour Development plans to release various additional overseas package products soon, including Europe, the Americas, and Southeast Asia.

This content was produced with the assistance of AI translation services.