CJ ENM Establishes 'CJ ENM Studios'… Appoints Ha Yong-su as New CEO

Launch of 3 Multi-Studio System
Dedicated to Multi-Genre Targeting Domestic and International OTT

Hayongsoo, CEO of CJ ENM Studios

[Asia Economy Reporter Cha Min-young] CJ ENM has established a new content studio called 'CJ ENM Studios' and is building a multi-studio system. The new CEO is Hayongsoo, a management leader who was in charge of strategy and mergers & acquisitions (M&A).

On the 5th, CJ ENM announced that it had established 'CJ ENM Studios' with a capital of 70 billion KRW and appointed Hayongsoo, head of CJ ENM's Growth Promotion Office (management leader), as the new CEO.

Through this, CJ ENM has established a multi-studio system. It forms a triangular structure with Studio Dragon, established in 2016, Endeavor Content in the U.S., which was recently acquired, and the newly created CJ ENM Studios. Similar to Disney, it operates multiple studios specialized by genre under its umbrella, upgrading both the quantity and quality of content simultaneously.

CJ ENM Studios will focus on planning, developing, and producing multi-genre content targeting domestic and international OTT platforms. It also plans to recruit excellent creators and acquire outstanding production companies in the future. Studio Dragon will continue to increase domestic and international production volumes in the drama genre based on its proven global competitiveness, while Endeavor Content will be responsible for producing and distributing CJ ENM's content locally in the U.S.

A CJ ENM official said, “CJ ENM Studios is another content production base to stably respond to the global demand for K-content. In the borderless competition surrounding the video content market, the multi-studio system will be CJ ENM's core competitiveness.”

Born in 1974, the new CEO Hayongsoo joined CJ Group in 2009, served as head of CJ's management strategy office, and from 2018, served as head of CJ ENM's management support office and growth promotion office. He was responsible for management strategy and M&A tasks.

This content was produced with the assistance of AI translation services.