NH Investment & Securities MTS Rebranded as 'Namu Securities'

[Asia Economy Reporter Hwang Yoon-joo] NH Investment & Securities announced on the 5th that it has rebranded its 'Mobile Securities Namu' as 'Namu Securities.' Namu Securities is a platform that NH Investment & Securities launched as the first mobile securities service brand in Korea, leading the trend of mobile securities.

NH Investment & Securities' Namu Securities was launched in June 2016 as a non-face-to-face account opening investment app. With a convenient user interface (UI) and emotional design, it gained popularity among beginner investors from the MZ generation and has grown into a platform with 2.3 million monthly users.

NH Namu Securities plans to reestablish itself as a financial investment partner that creates 'shifts in everyday life' together with customers under the slogan "Shift of Everyday Life." Through this rebranding, it has concretized its business identity as a "Personal Achievement Platform" and simplified the brand name, which previously had low brand recognition efficiency due to its somewhat long title.

Going forward, Namu Securities plans to expand various benefits that help customers grow and solutions for successful investment experiences. The original educational content "Investment Level-Up Class," provided in partnership with Sampro TV, will launch Season 3 as a new Namu premium service, and a new "Today's My Stock Check Service," which notifies users of issues related to their holdings, will also be newly released.

Meanwhile, along with the rebranding of Namu Securities, NH Investment & Securities will significantly expand the number of fractional trading stocks for overseas stocks from the existing 309 to 467 starting today. Namu Securities supports anyone to diversify investments in high-quality overseas stocks through fractional trading of overseas stocks, and uniquely among domestic securities firms, it allows the purchase of Berkshire Hathaway Class A shares, the most expensive stock in the world, starting from 1,000 KRW. NH Investment & Securities plans to sequentially launch installment services so that customers can more conveniently accumulate high-quality overseas stocks in the future.

This content was produced with the assistance of AI translation services.