Lotte Confectionery Launches ESG Campaign 'Natuur Forest'

[Asia Economy Reporter Koo Eun-mo] Lotte Confectionery announced on the 5th that it will conduct the ESG campaign 'Natuur Forest' of its premium ice cream brand Natuur in a non-face-to-face manner in celebration of Arbor Day.

Natuur Forest was planned in June 2019 to raise awareness of the importance of nature amid growing concerns about environmental issues such as fine dust. The campaign was carried out twice with Lotte Confectionery employees planting trees at Noeul Park located in Mapo-gu, Seoul, but due to the impact of COVID-19, it has been conducted non-face-to-face since last year.

Until the 15th of this month, Lotte Confectionery will collect comments on 'My pledge for environmental protection' through Natuur's official Instagram, conduct a drawing, select 200 participants, and present them with two types of Natuur pint products and a 'Natuur Forest Kit' containing soil, basil, and radish sprout seeds.

Meanwhile, the premium naturalistic ice cream Natuur has declared plastic zero by 2023 under the slogan 'Greens Come True.' Accordingly, it has actively pursued eco-friendly activities such as changing Styrofoam boxes and pint product lids to paper, applying eco-friendly printed inner wrappers to all bar products, and removing OPP film coating.

This content was produced with the assistance of AI translation services.