"Collaboration with KBO" Dongwon F&B Releases 40th Anniversary 'Dongwon Tuna Champion Edition'

Limited Edition Dongwon Tuna Cans Featuring Emblems, Logos, and Mascots of 10 KBO Teams

[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 5th that it has collaborated with the Korea Baseball Organization (KBO) to launch a limited edition ‘Dongwon Tuna Champion Edition.’

The ‘Dongwon Tuna Champion Edition’ is a limited edition product featuring the representative images of the 10 KBO League teams incorporated into the design of Dongwon Tuna cans. It consists of 30 types, each depicting the team’s emblem, logo, or mascot.

To commemorate this collaboration, Dongwon F&B will hold an Instagram event starting from the 8th. Among the participants, winners will be selected by lottery to receive the KBO 40th anniversary official baseball and ‘Dongwon Tuna Tuna-fe,’ a convenient snack to enjoy while watching baseball.

First launched in 1982, Dongwon Tuna has maintained its position as the number one tuna can brand in Korea for 40 years. It evolved from an expensive luxury food in the 1980s to a convenient food with seasoned tuna in the 1990s, and in the 2000s, it gained popularity as a health food emphasizing wellness. Dongwon Tuna sells over 200 million cans annually, and in 2014, it became the first in the industry to surpass a total cumulative sales volume of 5 billion cans. As of 2022, the cumulative sales volume has reached 7 billion cans.

Dongwon F&B is conducting various marketing activities to give Dongwon Tuna a young and trendy image. They have employed models such as Jo Jung-suk, Son Na-eun, Pengsoo, Jung Dong-won, Junho, and Chansung, presenting catchy CM songs and commercials. They have also launched new concept tuna HMR (Home Meal Replacement) products utilizing Dongwon Tuna’s convenience food elements, such as ‘Dongwon Tuna Cube’ and ‘Dongwon Tuna Spread.’

This content was produced with the assistance of AI translation services.