CJ OnStyle Celebrates 6th Anniversary of Choi Hwajung Show with Month-Long April Promotion

The Choi Hwajung Show Celebrates Its 6th Anniversary.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle’s flagship lifestyle program, ‘Choi Hwajung Show,’ is celebrating its 6th anniversary. To mark the occasion, a ‘6 Joyful Choi Hwajung Show’ promotion will be held throughout April to thank customers for their support.

According to CJ OnStyle on the 1st, since its launch on April 6, 2016, the Choi Hwajung Show has led industry trends and established itself as a representative lifestyle proposal program in home shopping. The 120-minute show introduces products across the lifestyle spectrum for women in their 30s to 50s, including kitchenware, home appliances, bedding, food, and beauty. Over the past six years, the cumulative order amount has approached approximately 580 billion KRW.

Choi Hwajung is known for collecting unique props and placing them around her home, as well as purchasing overseas brand products that are not well known domestically, always staying ahead of trends. She is highly suited to hosting broadcasts in the living and food categories, having published two cookbooks.

Additionally, she has a deep understanding of TV home shopping products, configurations, broadcast formats, and purchasing customers, allowing her to freely express opinions from the customer’s perspective during planning meetings. On air, Choi Hwajung goes beyond simple product sales by explaining the value and utility of products in connection with the latest lifestyle trends.

Thanks to customer support over the past six years, the Choi Hwajung Show will hold the ‘6 Joyful Choi Hwajung Show’ event for one month starting from the broadcast on the 6th. Eight highly popular lifestyle items have been carefully selected and will be broadcast with the best benefits. Featured brands include the French cast iron cookware brand ‘Le Creuset,’ known for its technology and emotional design, and the Marseille soap brand ‘Le Comptoir du Bain,’ which has sold over 1.5 million bottles exclusively on CJ OnStyle. Additionally, 16 customers who purchase weekly will be selected by lottery to receive a golden key worth approximately 3 don from Samsung Gold Exchange.

There is also a sub-market called ‘Choice Market (Choi’s Market).’ Choice Market is a group purchase market service on CJ OnStyle’s mobile mall that offers highly recommended products that are difficult to sell during the main broadcast due to limited TV airtime or stock shortages. Products include the premium tea brand Brutico, praised by British tea enthusiasts, and Harbang Cake, the signature dessert from Jeongsikdang in Cheongdam-dong. Furthermore, before live broadcasts, the official Choi Hwajung Show Instagram account hosts live sessions with Choi Hwajung, show host Kang Yeonhee, and show host Lee Minwoong to actively engage with customers.

Hong Sookyung, PD of CJ OnStyle’s Living Service Content Team who has been with the Choi Hwajung Show since its launch, said, “To provide differentiated benefits and broaden customer empathy, we have always prepared broadcasts from the customer’s perspective, from product selection to small studio settings over the past six years.” She added, “Like the Choi Hwajung Show’s slogan ‘Design Your Life,’ we will continue to produce broadcasts that enrich and bring joy to our customers’ lives.”

This content was produced with the assistance of AI translation services.