Lotte Members Launches 'Mampyeonhan Point Momcare' Campaign

L.Point Members Can Join by Walking 10,000 Steps... Cumulative Donations Reach 6.3 Million
First Half Program Runs Until the 31st... Supports Health Checkups for Parents of Leukemia and Pediatric Cancer Patients

On the 29th, a mother of a child with leukemia and pediatric cancer participating in Lotte Members' 'Mom Comfortable Point Mom Care' campaign is undergoing a comprehensive health checkup, including an MIR test, at Bobath Memorial Hospital in Bundang, Gyeonggi.

[Asia Economy Reporter Yuri Kim] Lotte Members announced that, as part of Lotte Group's social contribution activity 'Mom(mom) Comfortable Campaign,' it will conduct the 'Point Mom Care' first half program for three days from the 29th to the 31st.

Point Mom Care is a CSV (Creating Shared Value) campaign started last year to support mothers of leukemia and pediatric cancer patients who are exhausted from long-term caregiving, and it is operated with donations from L.POINT members. The cumulative number of donations has reached 6.3 million so far.

In the first half of this year, using the donations collected in the second half of last year, comprehensive health checkups at Bobath Memorial Hospital and mind care programs will be provided to 42 parents of leukemia and pediatric cancer patients. L.POINT members can support by donating any desired amount through the L.POINT mobile application (app) or participate in donations through a 10,000-step walking mission. Direct donations are also possible via the blockchain donation platform 'Cherry.'

Osangwoo, Head of Marketing Services Division at Lotte Members, said, "Thanks to the enthusiastic response from L.POINT members, the Point Mom Care campaign is successfully proceeding for the third time," adding, "We will diversify the program further by reflecting the feedback from participating mothers."

This content was produced with the assistance of AI translation services.