Dongyang Life Insurance Launches YouTube Channel to Strengthen Communication with MZ Generation

[Asia Economy Reporter Changhwan Lee] Dongyang Life Insurance announced on the 30th that it has newly launched the YouTube channel ‘Suhocheon-sa Dongyang Life’ and will strengthen communication with the MZ generation (born from the 1980s to the early 2000s).

‘Suhocheon-sa Dongyang Life,’ released in seasons, uses the character ‘Jelody,’ which means ‘a guardian angel who is always close by to help people and sincerely make them happy,’ to approach subscribers in a more friendly manner.

In Season 1, a total of 12 videos will be released, including six episodes of ‘Jelody Goes,’ where the guardian angel Jelody visits various local communities to spread positive influence, ‘Visiting Jelody,’ where Jelody visits restaurants and cafes run by customers to support them, and a surprise camera version called ‘Angel Camera.’

The first content features Jelody visiting ‘Areumdawoon Gage’ (Beautiful Store) to donate various donated items collected from Dongyang Life employees, such as clothing, IT devices, and daily necessities, along with interviews of the employees.

To commemorate the launch of the YouTube channel, Dongyang Life plans to provide Starbucks gifticons worth 10,000 KRW each to a total of 600 customers who leave supportive comments after watching the videos through a lottery.

A Dongyang Life official explained, "We planned various contents that provide fun and emotion so that the MZ generation can relate to them."

This content was produced with the assistance of AI translation services.