Binggrae Launches Two New Products: 'The:Protein Drink Coffee' and 'Caramel'
[Asia Economy Reporter Song Seung-yoon] Binggrae announced on the 30th that it will release two new flavors of the The:Protein Drink, 'Coffee' and 'Caramel', following the The:Protein Drink Choco.
The two The:Protein Drink variants (Coffee and Caramel) are 250ml ready-to-drink (RTD) protein beverages. They are formulated with 100% milk protein based on milk protein powder raw materials and are designed as 'complete proteins' containing all nine essential amino acids. Each serving provides 20g of protein, equivalent to the amount found in 3.6 eggs, fulfilling 36% of the daily nutritional intake standard. Additionally, they contain three essential amino acids (leucine, isoleucine, valine) and 4200mg of BCAAs, which are known to help energy production. On the other hand, the sugar and fat content are reduced to less than 1g, making it easy to consume without burden.
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A Binggrae representative said, “Thanks to consumers' love for Binggrae's protein-specialized brand ‘The:Protein,’ we have launched new products. We will continue to do our best to develop the ‘The:Protein’ brand that consistently supports consumers' health and taste preferences.”
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