CJ OnStyle Signs Exclusive License Agreement with Colmar Golf... "Targeting the Golf Wear Market"
On the 30th, CJ OnStyle's new licensed brand 'Colmar Golf' selected actor Daniel Henney as its model.
View original image[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 30th that it has signed an exclusive domestic license agreement with Colmar Golf and will hold its first sales broadcast next month.
Colmar Golf is a golf wear brand first introduced by Colmar in 2010, embodying Colmar's 100 years of accumulated sportswear technology know-how. The concept for this spring/summer (SS) season features trendy designs that blur the boundaries between golf wear and everyday clothing, allowing wearers to express their own style on the field.
The first Colmar Golf broadcast will take place on the 10th of next month, showcasing three types of golf jackets and golf pants. On the 24th, three types of polo shirts will be sold. Prior to the broadcasts, pre-orders are available through the CJ OnStyle application (app). Customers who place orders will receive Colmar Golf pouch bags, golf caps, and golf socks as gifts worth a total of 200,000 KRW, along with a 15% discount coupon.
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A CJ OnStyle representative said, “Colmar Golf is a brand for young and rich golfers who invest generously in their tastes,” adding, “With attractive and iconic designs that can be worn in daily life and the brand’s unique luxurious mood, it will capture the attention of young golfers, who are at the center of the luxury golf wear market.”
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