The Bar Association Officially Launches Legal Platform 'Naui Byeonhosa'... Competing with Lotok

[Image source=Yonhap News]

[Asia Economy Reporter Kim Hyung-min] The Korean Bar Association is set to officially launch its own legal platform service on the 30th, in response to the legal platform service 'LawTalk'.

The Bar Association and the Seoul Bar Association held a press conference on the morning of the 29th at the Bar Association Hall in Yeoksam-dong, Gangnam-gu, Seoul, regarding the launch of the legal platform service 'My Lawyer'.

'My Lawyer' is a legal platform service jointly developed by the Bar Association and the Seoul Bar Association, and launched in cooperation with 14 local bar associations nationwide. On the main screen, users can search for lawyers by region, field, or name. The display order is random, and users can check the registered lawyers' educational background, areas of expertise, SNS, work cases, and contact information. Users can also search for specialized lawyers in specific fields such as 'divorce', 'real estate', and 'traffic accidents' through keyword search, and if they request a case on the website, they can receive consultations from lawyers who wish to take the case. In addition to litigation work, legal advice, lectures, contributions, and research requests are also possible.

The lawyer organizations, having had conflicts with 'LawTalk' so far, are now entering the online platform market in earnest with the launch of 'My Lawyer'. There is also a possibility of a 'direct confrontation' with LawTalk.

The Bar Association stated, "'My Lawyer' is a space where you can find the most suitable lawyer for litigation and legal affairs based on verified objective information without false or exaggerated advertisements," adding, "It is directly operated by the Bar Association, and information about lawyers is verified through supporting documents."

They explained that the difference from other legal platforms such as 'LawTalk' is that it is 'free'. No separate advertising fees are charged from lawyers. LawTalk allows lawyers to pay amounts depending on their choice to promote themselves by being displayed at the top of the homepage, but 'My Lawyer' does not have such a system. However, LawTalk added, "There are cases where advertising fees are charged to lawyers, but there are also cases where they are not."

Regarding the criticism that, unlike LawTalk, the lawyer's fee cannot be checked in advance, the Bar Association emphasized, "There is no established standard for lawyer fees," and "Lawyers are not merchants, and this is not a site for price competition."

This content was produced with the assistance of AI translation services.