ImsilEnTV's New Content 'Eomni Eodiga' Surpasses 100,000 Views

Published 29 Mar.2022 11:49(KST)

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] Imsil County in Jeonbuk’s official YouTube channel, ImsilN TV, is continuing its soaring success as the newly launched content “Eomni Eodiga” (Where’s Mom) surpasses 100,000 views.

According to the county on the 29th, “Eomni Eodiga,” newly introduced this month, features Lee Yang-im, a local resident who runs Gangnaru Restaurant in Gwanchon-myeon and is nicknamed “Naru Gang,” and comedian Ok Simi appearing as mother and daughter. The show introduces the county’s tourist attractions, specialties, tastes, and charms.

Following the trailer, two videos titled “Trip to Bungeo Island with Mom” and “Visiting Imsil 5-Day Market with Mom” have been uploaded, recording high view counts of 30,000 and 78,000 respectively, totaling over 100,000 views.

In particular, the second video, “Visiting Imsil 5-Day Market with Mom,” recently uploaded, exceeded 70,000 views within just five days and is expected to be the first single video to surpass 100,000 views in the shortest period.

The 5-day market episode features a surprise appearance by Jang Ijang (Jang Gwang-sun) of “Geukkai-kkeo,” a nationally popular YouTube channel, delivering a fun and fantastic collaboration with Eomni, adding the taste, charm, and warmth of Imsil Market, bringing great laughter and emotion.

Mrs. Lee Yang-im, who appears regularly as “Eomni,” is already a star-level local YouTuber known through the “Geukkai-kkeo” YouTube channel alongside Jang Ijang.

With her unique Imsil dialect and thick storytelling style, combined with Ok Simi, a comedy industry’s rising star appearing as her daughter, the honest and candid mother-daughter banter is gaining popularity.

Thanks to the activities of this mother and daughter duo, ImsilN TV’s subscribers surged by 68% from 4,642 before this month’s uploads to 7,812, reflecting its growing popularity.

ImsilN TV has designated “Eomni Eodiga” as its main promotional content this year and recently held a launch ceremony with County Governor Sim Min to officially announce its full-scale start.

The county expects that “Eomni Eodiga,” introduced this year, will not only widely promote major tourist spots throughout Imsil County, the home of Korean cheese, but also greatly contribute to spreading the county’s excellent brand value nationwide.

A county official said, “It is very meaningful that local residents and a comedian participate in producing promotional videos for county administration,” adding, “We hope this will be an opportunity to widely promote the county’s positive image both internally and externally and further enhance the pride of the residents.”