Seven Eleven and Ministop Begin Integration Work in Earnest... "Aiming to Leap Forward as Convenience Store Leaders"

On the 29th, Seven Eleven announced that it will officially begin the integration process with Ministop.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 29th that it will begin full-scale integration work with Ministop as the follow-up procedures for the acquisition were completed following the Fair Trade Commission's approval of the corporate merger.

Through this acquisition, Seven Eleven expects to secure approximately 14,000 stores and achieve comprehensive synergy effects. The company plans to proceed with rapid organizational integration and standardization of operations. Priority will be given to integrating sales and store development organizations and differentiated products, while simultaneously stabilizing the business and enhancing competitiveness through unification, standardization, and advancement of various systems such as logistics, IT, and facilities.

In particular, Seven Eleven will enhance competitiveness by merging Ministop's strengths?spacious and comfortable stores and specialized ready-to-eat food core competencies?with Seven Eleven's next-generation platform (Food Dream). Additionally, after integration, the company aims to maximize synergy effects from the merger by efficiently utilizing a denser nationwide store network and logistics centers to strengthen quick commerce and reduce costs, while collaborating with Lotte Group's distribution affiliates on joint sourcing, integrated marketing, co-developed products, and differentiated service introductions linked to the group's core capabilities.

Leveraging its past experience with two successful mergers and acquisitions (M&A), Seven Eleven will also promote the 'One Team, One Dream' program to stabilize the organization. To facilitate the fusion between Seven Eleven and Ministop members, various programs such as corporate culture integration programs, communication activation systems, integrated training, and meetings will be regularly conducted.

Choi Kyung-ho, CEO of Korea Seven, stated, “This merger and acquisition has laid the foundation for Seven Eleven to take a step forward as a leading convenience store brand loved by customers. We plan to review level-up measures in various areas including differentiated products, operation systems, infrastructure facilities, innovative platforms, and franchisee win-win strategies, and to expand investments.”

This content was produced with the assistance of AI translation services.