Seoul Facilities Corporation to Sell Ddareungi Ride Passes to Businesses Starting from the 29th

Full-Scale Implementation After Pilot Operation
Daily Passes Priced at 1,000 KRW for 1 Hour and 2,000 KRW for 2 Hours... Sales Starting from Over 3 Million KRW

[Asia Economy Reporter Lim Cheol-young] The Seoul Facilities Corporation announced that it will start selling the ‘Public Bicycle Ddareungi Mobile Vouchers’ to corporate customers from the 29th.

The Ddareungi vouchers are sold as daily passes, divided into 1-hour (1000 KRW) and 2-hour (2000 KRW) options, with a minimum purchase amount of 3 million KRW. Companies that purchase the vouchers can use them in various ways, such as customer promotions or membership point utilization. Citizens who receive the mobile vouchers only need to enter the ‘number’ printed on the voucher into the Ddareungi app, making it very easy to use.

Ddareungi, the public bicycle service that covers the entire Seoul area, has 45,000 bicycles and, as of the end of February 2022, has 3.32 million registered members with a cumulative usage count reaching 94.42 million. With the arrival of spring, usage rates are increasing, and the service is receiving strong responses from younger generations, making it a suitable marketing tool targeting them.

The corporation expects that the ‘Ddareungi Mobile Voucher’ will promote greater use of Ddareungi among citizens and provide an opportunity for new revenue generation by offering its image as an eco-friendly transportation method as a corporate marketing tool.

Jeon Ki-sung, Acting Director, said, “As Ddareungi has established itself as an eco-friendly transportation method loved by citizens, we will also strive to generate revenue using Ddareungi,” adding, “We will do our best to operate it so that all citizens can use Ddareungi conveniently and safely.”

This content was produced with the assistance of AI translation services.