KB Kookmin Bank Opens Digital Platform Innovation Space 'KB D Square'

[Asia Economy Reporter Yu Je-hoon] KB Kookmin Bank announced on the 28th that it has opened 'KB D-Square' on the 10th floor of its main building in Yeouido, Seoul, concentrating the capabilities necessary to promote financial digitalization.

D-Square houses the 'Customer Experience Design Center,' which analyzes customer usage experiences and redesigns services to provide convenient financial services, and the 'Digital Content Center,' which supports easy and engaging access to various information such as financial transactions, investments, and real estate. Additionally, an industry-academia cooperation research lab and collaboration space were established to exchange scientific and technological capabilities and practical experience with external experts.

The workspace of D-Square was designed as a smart office and introduced a flexible seating system to maximize work efficiency and synergy effects. Along with this, specialized spaces such as a customer research room and user observation room for observing customer behavior and analyzing data, a design thinking room for creative ideas and agile work promotion, and a video conference room with flexible use were also prepared.

Yang Jong-hee, Vice Chairman of KB Financial Group, said, "At KB D-Square, where various discussions and experiments are possible, employees, external researchers, and customers can jointly promote new and creative projects," adding, "We expect it to become a cradle of the No.1 financial platform that surpasses the limitations of traditional finance."

This content was produced with the assistance of AI translation services.