Toss Securities Reaches 4.2 Million Customers in Just One Year... 6 Out of 10 Are '2030 Generation'

Record-Breaking Growth Surpassing US Robinhood... 2.3 Million Monthly Users
Easy Stock Trading Like Shopping and Interactive Service Gain MZ Generation's Favor

[Asia Economy Reporter Myunghwan Lee] Toss Securities announced on the 28th that it has secured 4.2 million customers and 2.3 million monthly active users (MAU) within one year of its launch. Customers in their 20s and 30s number 2.6 million, accounting for about 65% of the total, showing popularity among the MZ (Millennial + Generation Z) generation.

Toss Securities explained that acquiring 4.2 million customers in one year is a record unprecedented not only in the domestic securities industry but also in the history of global financial investment. Toss Securities opened 3.5 million new accounts within three months of its launch. This figure matches what the U.S. stock trading platform Robinhood achieved in about two years. With the enthusiastic response of approximately 21 million Toss app users and word of mouth among the MZ generation, a record high of up to 580,000 new sign-ups per day was set.

The monthly active users (MAU) have consistently exceeded 2 million since launch, averaging 2.3 million per month. This level is comparable to the top five domestic securities firms, and it more than doubled the initial goal of reaching 1 million MAU from the very first month of launch.

Toss Securities explained that MZ generation investors are at the core of this growth. Customers in their 20s and 30s number 2.6 million, accounting for about 65% of all customers. A Toss Securities representative said, "The easy and convenient user interface (UI) and user experience (UX), along with customized services, attracted the attention of the MZ generation and novice investors," adding, "It significantly increased stock investment participation among young investors under 30, who have traditionally accounted for a small proportion of the domestic stock investment population."

The 'Stock Gifting' service, launched by Toss Securities in July last year, allows investors to give and receive stocks among themselves. It reinterprets the concept of stock transfer to another person's account, which is common in existing securities firms, into an easy-to-understand expression and designs the service simply.

The 'Community' provides a platform for investors to exchange opinions, fostering a healthy investment culture. It distinguishes between actual shareholders and potential investors to enhance the reliability of investor opinions, differentiating itself from existing stock communities.

'Toss Securities Daily' content features analysts communicating directly with customers. Analysts select issues that occurred in the market daily and organize them in an easy-to-understand way from investors' perspectives, while simplifying difficult technical terms. They also interact with investors through comments and receive suggestions on content and topics. Toss Securities content is receiving high acclaim from investors and is on the verge of surpassing 500,000 subscribers.

A Toss Securities representative said, "The new standard of stock investment that Toss Securities talks about starts from the investor's perspective and is ongoing," adding, "We will show a true standard of mobile stock investment that satisfies both customers who are starting their first investment and those with experienced investment backgrounds."

Toss Securities plans to continue its growth next month with the launch of the 'Real-time Fractional Trading of Overseas Stocks' service.

This content was produced with the assistance of AI translation services.